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Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
Creative Strategy A Guide for Innovation - Columbia Business School Publishing
Author: William Duggan
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same met...  more »
ISBN-13: 9780231160537
ISBN-10: 0231160534
Publication Date: 9/9/2014
Pages: 176
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Publisher: Columbia University Press
Book Type: Paperback
Members Wishing: 0
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