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Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing)
Creative Strategy A Handbook for Innovation - Columbia Business School Publishing
Author: William Duggan
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method ...  more »
ISBN-13: 9780231160520
ISBN-10: 0231160526
Publication Date: 11/27/2012
Pages: 192
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Publisher: Columbia University Press
Book Type: Hardcover
Members Wishing: 0
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