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Creativity in Public Relations
Creativity in Public Relations
Author: Andy Green
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. This book seeks to address this situation, to enable public relations practitioners to understand creativity. the creative process, how it works, how it can be managed, and how to improve individu...  more »
ISBN-13: 9780749435882
ISBN-10: 0749435887
Publication Date: 9/1/2001
Pages: 208
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Publisher: Kogan Page
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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