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Creativity in Public Relations (PR in Practice)
Creativity in Public Relations - PR in Practice
Author: Andy Green
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative pr...  more »
ISBN-13: 9780749456504
ISBN-10: 0749456507
Publication Date: 1/28/2010
Pages: 256
Edition: Fourth Edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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