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The Crisis of Food Brands (Food and Agricultural Marketing)
The Crisis of Food Brands - Food and Agricultural Marketing
Author: Adam Lindgreen, Martin K. Hingley, Joëlle Vanhamme
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you c...  more »
ISBN-13: 9780566088124
ISBN-10: 0566088126
Publication Date: 5/1/2009
Pages: 384
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Publisher: Gower
Book Type: Hardcover
Members Wishing: 0
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