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Crisis Leadership: Planning for the Unthinkable
Crisis Leadership Planning for the Unthinkable
Author: Ian Mitroff
From product defects to environmental disasters—almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such advers...  more »
ISBN-13: 9780471229186
ISBN-10: 0471229180
Publication Date: 4/24/2003
Pages: 144
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Publisher: Wiley
Book Type: Paperback
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