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Crisis Marketing: When Bad Things Happen to Good Companies
Crisis Marketing When Bad Things Happen to Good Companies
Author: Joe Marconi
"In an era of special interests and ambush journalism, any company can suddenly find itself on the defensive. Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes Vice Chairman Forbes Magazine "Today's complex business...  more »
ISBN-13: 9780981909516
ISBN-10: 0981909515
Publication Date: 12/1/2008
Pages: 214
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Publisher: Dickens-Webster
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
Members Wishing: 0
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