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Cross Selling Financial Services
Cross Selling Financial Services
Author: Dwight S. Ritter
Cross-selling is a rapidly expanding selling technique used by banks and other financial institutions to help customers to recognize their varied financial needs and then sell them the related services. This text presents a step-by-step plan for using cross-selling to increase any bank's customer base and profits. It includes the author's own sy...  more »
ISBN-13: 9780471632757
ISBN-10: 0471632759
Pages: 236
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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