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Cross-National Consumer Psychographics
CrossNational Consumer Psychographics
Author: Erdener Kaynak, Lynn R. Kahle
Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social va...  more »
ISBN-13: 9780789009623
ISBN-10: 0789009625
Publication Date: 5/25/2000
Pages: 137
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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