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Cross-Selling Toolkit: The Complete Guide to Cross-Selling Financial Products & Services
CrossSelling Toolkit The Complete Guide to CrossSelling Financial Products Services Author:Dwight S. Ritter This unique, compact guide solves the selling problem once and for all by putting all of the information bankers need at their fingertips. A full variety of banking and financial products are detailed, helping to target customers and plan the next steps in building the relationship. The Cross-Selling Toolkit breaks down each product three ways: ... more »The Product Description lists the characteristics and uses of each product, helping readers meet the needs of customers as well as developing solutions; The Customer Base identifies the potenial users of the product, offering detailed descriptions including age, income, occupation, etc.; The Cross-Sell automatically identifies the other products that a customer might be interested in, leading bankers into one prospective sale after another! The Cross-Selling Toolkit also includes financial data and other useful banking information, making it an ideal resource for training, self-study and front-line use.« less