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The Cultural Environment of International Business
The Cultural Environment of International Business
Author: Vern Terpstra
This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics. The third edition reflects recent changes in the global business environment. Real-world exam...  more »
ISBN-13: 9780538198707
ISBN-10: 0538198702
Pages: 242
Edition: 2nd
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Publisher: Thomson South-Western
Book Type: Paperback
Members Wishing: 0
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