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Customer Care and Competitive Advantage
Customer Care and Competitive Advantage
Author: Colin Gilligan
The new consumer is young, media-savvy, fluent in advertising, brand literate and a mystery to most companies. The other new consumer is over 50, incontrol of the bulk assets and wealth of the developed economies and is also a mystery to most marketers. Marketers must redefine customer care itself - simple (but expensive) CRM systems will not he...  more »
ISBN-13: 9780750662475
ISBN-10: 0750662476
Publication Date: 3/12/2007
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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