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The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
The Customer Is Key Gaining an Unbeatable Advantage Through Customer Satisfaction
Author: Milind M. Lele, Jagdish N. Sheth
Why does it make sense to keep customers happy? This book will explain how to do it. Full of examples and based on substantial original research and statistical evidence, it shows how closely customer satisfaction is related to profitability and market share. It demonstrates through argument, examples and statistics that satisfying the customer ...  more »
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ISBN-13: 9780471549178
ISBN-10: 0471549177
Pages: 272
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Other Versions: Hardcover
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