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Search - Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Customer Relationship Management Concept Strategy and Tools - Springer Texts in Business and Economics
Author: V. Kumar, Werner Reinartz
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and ...  more »
ISBN-13: 9783642201097
ISBN-10: 3642201091
Publication Date: 3/29/2012
Pages: 330
Edition: 2nd ed.
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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