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Customer Relationship Management: Concepts and Technologies
Customer Relationship Management Concepts and Technologies
Author: Francis Buttle, Stan Maklan
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed,...  more »
ISBN-13: 9781138789838
ISBN-10: 1138789836
Publication Date: 12/14/2014
Pages: 522
Edition: 3
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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