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Customer Relationship Management
Customer Relationship Management
Author: Francis Buttle
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. — The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targ...  more »
ISBN-13: 9780750655026
ISBN-10: 075065502X
Publication Date: 12/3/2003
Pages: 384
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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