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Customer Satisfaction Audit (FT)
Customer Satisfaction Audit - FT
Author: Abram Bluestein, Ronald D. Sanderson, Michael Moriarty
ASSESS YOUR CUSTOMER CONTACT STRATEGY Research has shown that an unhappy customer will tell on average 9 other people about an unsatisfying experience. Yet a totally satisfied customer is less likely to be attracted by price reductions offered by your competitors and hence will remain loyal to a company. This audit shows you how to achieve comp...  more »
ISBN-13: 9780273647072
ISBN-10: 0273647075
Publication Date: 11/3/1999
Pages: 124
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
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