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The Customer Satisfaction Audit
The Customer Satisfaction Audit
Author: Abram I Bluestein, Michael Moriarty, Ronald J Sanderson
An 8-step audit to ensure that your organisation stays focused on customer needs The only sustainable competitive advantage is based on satisfying customers thoroughly. Yet research shows that less than one third of all companies have a well developed and coherent customer satisfaction process linked to operating strategies and plans. ...  more »
ISBN-13: 9781902433981
ISBN-10: 190243398X
Publication Date: 7/4/2008
Pages: 112
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Publisher: CAMBRIDGE STRATEGY PUBLICATIONS
Book Type: Paperback
Members Wishing: 0
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