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Customer Services: Marketing and the Competitive Environment
Customer Services Marketing and the Competitive Environment
Author: Sally Palmer, Carol Mayall
This major text fully covers one of the most complex of the Banking Certificate Examinations - Customer Services. Divided into six comprehensive chapters: Bank Services, The Competitive Environment, Marketing Bank Services, The Banker / Customer Relationship, Interpersonal Skills, Costs and Profitability. This should be essential reading for Ban...  more »
ISBN-13: 9780273039945
ISBN-10: 0273039946
Pages: 352
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
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