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The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
The CustomerCentered Enterprise How IBM and Other WorldClass Companies Achieve Extraordinary Results by Putting Customers First
Author: Harvey Thompson
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of I...  more »
ISBN-13: 9780071352109
ISBN-10: 0071352104
Publication Date: 12/10/1999
Pages: 224
Rating:
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3.5 stars, based on 1 rating
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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