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Search - DIRECT MAIL COPY THAT SELLS
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Lewis's reputation as one of the big names in copyrighting is very safe with this book. Very good effort, only reason I'm willing to trade it is I don't do direct mail any more. If you're in the business or thinking of starting a campaign for your company this will get you going in the right direction. I recommend reading as many different books as you can on the subject but make sure this is one of them.
Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing >> Direct
- Business & Investing >> Small Business & Entrepreneurship >> Mail Order