Skip to main content
PBS logo
 
 

Search - The DNA of Customer Experience: How Emotions Drive Value

The DNA of Customer Experience: How Emotions Drive Value
The DNA of Customer Experience How Emotions Drive Value
Author: Colin Shaw
Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability. — At the same time the new breed of enlightened, customer-focused executives knowingly smile, seeing the answer is simple: ...  more »
ISBN-13: 9780230500006
ISBN-10: 0230500005
Publication Date: 6/15/2007
Pages: 288
Rating:
  ?

0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
Reviews: Amazon | Write a Review


Genres: