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The Daily You: How the New Advertising Industry Is Defining Your Identity and Your World
The Daily You How the New Advertising Industry Is Defining Your Identity and Your World
Author: Joseph Turow
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me?and it is one we experience now in daily ways....  more »
ISBN-13: 9780300165012
ISBN-10: 0300165013
Publication Date: 11/29/2011
Pages: 256
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Publisher: Yale University Press
Book Type: Hardcover
Members Wishing: 0
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