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The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
The Daily You How the New Advertising Industry Is Defining Your Identity and Your Worth
Author: Joseph Turow
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily way...  more »
ISBN-13: 9780300188011
ISBN-10: 0300188013
Publication Date: 1/29/2013
Pages: 256
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Publisher: Yale University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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