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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
DataDriven Marketing The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery
Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new ...  more »
ISBN-13: 9780470504543
ISBN-10: 0470504544
Publication Date: 2/8/2010
Pages: 298
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 1
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