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Decision Research: A Field Guide (Applied Social Research Methods)
Decision Research A Field Guide - Applied Social Research Methods Author:John S. Carroll, Dr. Eric J. Johnson The interest in the process of decision making is spreading across the social sciences from politics to sociology. Doing Decision Research provides an introduction to the methods of behavioural decision research for readers who wish to critically examine popular and scientific writing, to frame real-world problems in terms of decision mak... more »ing and to generate and carry out original research directed at either fundamental understanding or applied problems. The unique feature of this book is its systematic organization as well as its comprehensive review of behavioural decision research methods. Included in this review are informal observations and case studies, formal statistical models, process tracing techniques and experimentation including methods for studying individuals, groups and organizations.« less