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The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)
The Definitive Guide to Entertainment Marketing Bringing the Moguls the Media and the Magic to the World - 2nd Edition
Author: Al Lieberman, Pat Esgate
Master today's newest entertainment marketing techniques for every part of the global industry: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more! Over the past decade, the entertainment industry has exploded in size: it's now nearing a trill...  more »
ISBN-13: 9780133092080
ISBN-10: 0133092089
Publication Date: 7/18/2013
Pages: 304
Edition: 2
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Publisher: FT Press
Book Type: Hardcover
Other Versions: Paperback
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