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The Definitive Guide to Marketing Planning
The Definitive Guide to Marketing Planning
Author: Angela Hatton
Build integrated, enterprise-wide marketing plans that really work! *Step-by-step processes for identifying marketing goals, organizing planning activities, analyzing existing information, evaluating competitors, measuring current performance, mapping to corporate strategies, and more. — *Today's best practices for implementation and customer c...  more »
ISBN-13: 9780273649328
ISBN-10: 0273649329
Publication Date: 9/20/2000
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Publisher: Financial Times/Prentice Hall
Book Type: Paperback
Members Wishing: 0
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