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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
To the Desert and Back The Story of One of the Most Dramatic Business Transformations on Record
Author: Philip H. Mirvis, Karen Ayas, George Roth
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble? declining volume, eroding margins, critical quality problems? and is close to being sold off. Then Tex Gunning, its visionary new division chair...  more »
ISBN-13: 9780470626924
ISBN-10: 0470626925
Publication Date: 5/13/2002
Pages: 272
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 0
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