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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Design to Grow How CocaCola Learned to Combine Scale and Agility - and How You Can Too
Author: David Butler, Linda Tischler
Expert advice from Coca-Cola?s Vice President of Innovation and Entrepreneurship: Learn how the world?s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. — Every company needs both scale and agility to win. From a fledging startup in Nepal, to a centu...  more »
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ISBN-13: 9781451676266
ISBN-10: 1451676263
Publication Date: 2/23/2016
Pages: 256
Edition: Reprint
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Publisher: Simon & Schuster
Book Type: Paperback
Other Versions: Hardcover, Audio CD
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