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Design and Marketing Of New Products (2nd Edition)
Design and Marketing Of New Products - 2nd Edition
Author: Glen L. Urban, John R. Hauser
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by im...  more »
ISBN-13: 9780132015677
ISBN-10: 0132015676
Publication Date: 5/4/1993
Pages: 670
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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