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Design for Response: Creative Direct Marketing That Works
Design for Response Creative Direct Marketing That Works
Author: Leslie H. Sherr, David J. Katz
This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. Reveals the strategy and creativity behind seven ...  more »
ISBN-13: 9781564963802
ISBN-10: 1564963802
Pages: 141
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Publisher: Rockport Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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