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Design-Centered Entrepreneurship
DesignCentered Entrepreneurship
Author: Min Basadur, Michael Goldsby
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. ...  more »
ISBN-13: 9781138920552
ISBN-10: 113892055X
Publication Date: 7/2/2016
Pages: 254
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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