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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity An Essential Guide for the Whole Branding Team
Author: Alina Wheeler
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty...  more »
ISBN-13: 9780470401422
ISBN-10: 0470401427
Publication Date: 8/31/2009
Pages: 320
Edition: 3
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Wiley
Book Type: Hardcover
Members Wishing: 1
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