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Designing Effective Web Surveys
Designing Effective Web Surveys
Author: Mick P. Couper PhD
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reade...  more »
ISBN-13: 9780521889452
ISBN-10: 0521889456
Publication Date: 9/29/2008
Pages: 416
Edition: 1
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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