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Destination Branding Revised 2nd Edition, Second Edition: Creating the unique destination proposition
Destination Branding Revised 2nd Edition Second Edition Creating the unique destination proposition
Author: Nigel Morgan, Annette Pritchard, Roger Pride
'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing.' — Francesco Frangialli, Secretary-General of the World Tourism Organ...  more »
ISBN-13: 9781856178204
ISBN-10: 185617820X
Publication Date: 10/16/2009
Pages: 352
Edition: 2
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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