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Develop Your Marketing Skills: Understand contemporary marketing; Apply theories and principles; Use research to make informed decisions (Sunday Times Creating Success)
Develop Your Marketing Skills Understand contemporary marketing Apply theories and principles Use research to make informed decisions - Sunday Times Creating Success
Author: Neil Richardson, Ruth Gosnay
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.  This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.  Covering product management, market research, communications, and pricing perspectives, it give...  more »
ISBN-13: 9780749462246
ISBN-10: 0749462248
Publication Date: 12/28/2010
Pages: 176
Edition: Revised,Revised
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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