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Develop Your PR Skills: Get the Competitive Edge, Think Strategically, Learn to Use Social Networks (Sunday Times Creating Success)
Develop Your PR Skills Get the Competitive Edge Think Strategically Learn to Use Social Networks - Sunday Times Creating Success Author:Lucy Laville, Neil Richardson Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios. — It covers strategic public relations, public relations and the internet, internal communication... more »s, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.« less