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Developing the Public Relations Campaign : A Team-Based Approach
Developing the Public Relations Campaign A TeamBased Approach
Author: Randy Bobbitt, Ruth Sullivan
Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. Public relations and persuasion, applying theory to public relations campaigns, the public relations process, professional responsibility in public relations, and ...  more »
ISBN-13: 9780205359240
ISBN-10: 0205359248
Publication Date: 6/2/2004
Pages: 304
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Allyn Bacon
Book Type: Paperback
Members Wishing: 0
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