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Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
Developing the Public Relations Campaign A TeamBased Approach - 2nd Edition
Author: Randy Bobbitt, Ruth Sullivan
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introdu...  more »
ISBN-13: 9780205569908
ISBN-10: 0205569900
Publication Date: 7/13/2008
Pages: 288
Edition: 2
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Publisher: Allyn & Bacon
Book Type: Paperback
Members Wishing: 0
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