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Developing Successful New Products: A Guide to Product Planning (Financial Times)
Developing Successful New Products A Guide to Product Planning - Financial Times
Author: David Allen
This text demonstrates that for companies to compete effectively in world markets they need to use a programme management technique to plan for new products. This technique involves implementing product programmes in a multi-functional and simultaneous way. A variety of issues in the product planning process are examined, ranging from its strate...  more »
ISBN-13: 9780273601500
ISBN-10: 0273601504
Pages: 256
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Publisher: Financial Times Management
Book Type: Hardcover
Members Wishing: 0
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