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Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)
Developing Successful Sport Sponsorship Plans Second Edition - Sport Management Library
Author: David K. Stotlar
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can o...  more »
ISBN-13: 9781885693563
ISBN-10: 1885693567
Publication Date: 12/2004
Pages: 133
Edition: 2nd
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Publisher: Fitness Information Technology
Book Type: Paperback
Members Wishing: 0
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