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Developing Successful Sport Sponsorships Plans (Sport Management Library128)
Developing Successful Sport Sponsorships Plans - Sport Management Library128
Author: David K. Stotlar
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can o...  more »
ISBN-13: 9781885693877
ISBN-10: 1885693877
Publication Date: 4/1/2009
Pages: 128
Edition: 3
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Publisher: Fitness Info Tech
Book Type: Paperback
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