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Developing a Winning Marketing Plan (Wiley Series on Business Strategy)
Developing a Winning Marketing Plan - Wiley Series on Business Strategy Author:William A. Cohen Finallya "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, youll learn:
If theres one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohens bestseller on the mail-order business Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohens book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." Booklist "One of the best books Ive ever read on the subject." E. Joseph Cossman author of How I Made $1 Million in Mail Order« less