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The Development Factory: Unlocking the Potential of Process Innovation
The Development Factory Unlocking the Potential of Process Innovation
Author: Gary P. Pisano
When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation-not just product innovation-can be the key to competit...  more »
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ISBN-13: 9780875846507
ISBN-10: 0875846505
Publication Date: 11/1996
Pages: 343
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Publisher: Harvard Business School Press
Book Type: Hardcover
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