Skip to main content
PBS logo
 
 

Search - The Deviant's Advantage : How to Use Fringe Ideas to Create Mass Markets

The Deviant's Advantage : How to Use Fringe Ideas to Create Mass Markets
The Deviant's Advantage How to Use Fringe Ideas to Create Mass Markets
Author: Ryan Mathews, Watts Wacker
Don’t be afraid of deviants. They just may save your business. — In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this d...  more »
ISBN-13: 9781400050000
ISBN-10: 1400050006
Publication Date: 3/23/2004
Pages: 336
Rating:
  ?
0 stars, based on 0 rating
Publisher: Three Rivers Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.