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Search - The Deviant's Advantage : How to Use Fringe Ideas to Create Mass Markets
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The Deviant's Advantage How to Use Fringe Ideas to Create Mass Markets Author: Don’t be afraid of deviants. They just may save your business. — In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this d... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Marketing >> Product Management
- Business & Investing >> Marketing & Sales >> Marketing >> Research
- Business & Investing >> Marketing & Sales >> Sales & Selling >> Techniques