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The Dictionary of Brand
The Dictionary of Brand
Author: Marty Neumeier
The Dictionary of Brand is the first book to establish a "linguistic foundation" for brand builders—a basic toolkit of 221 terms that allow specialists from different disciplines to work together in a larger community of practice. Although the terms are widely used by brand specialists, most have yet to appear in other dictionaries or gloss...  more »
ISBN-13: 9781884081064
ISBN-10: 1884081061
Publication Date: 10/2004
Pages: 128
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Publisher: AIGA Center for Brand Experience
Book Type: Paperback
Members Wishing: 0
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