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Dictionary of Marketing Terms (Dictionary of Marketing Terms)
Dictionary of Marketing Terms - Dictionary of Marketing Terms
Author: Betsy-Ann Toffler, Jane Imber
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically, with concise definitions. The authors of books in this series are recognized authorities in their fields. Newly updated editions reflect new technologies and their business applications, as well as recent business trends. The new...  more »
ISBN-13: 9780764112140
ISBN-10: 0764112147
Publication Date: 4/15/2000
Pages: 600
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Publisher: Barron's Educational Series
Book Type: Paperback
Members Wishing: 0
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