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Diffusion of Innovations, 5th Edition
Diffusion of Innovations 5th Edition
Author: Everett M. Rogers, Everett Rogers
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers...  more »
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ISBN-13: 9780743222099
ISBN-10: 0743222091
Publication Date: 8/16/2003
Pages: 512
Rating:
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2.5 stars, based on 1 rating
Publisher: Free Press
Book Type: Paperback
Members Wishing: 1
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