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Diffusion of Innovations
Diffusion of Innovations
Author: Everett M. Rogers
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers...  more »
ISBN-13: 9780029266502
ISBN-10: 0029266505
Pages: 453
Edition: 3rd
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Publisher: Free Press
Book Type: Hardcover
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